THE ALGORITHM TRAP
Brands the world over have succumbed to the algorithm to enable communication with the new, vastly more complex media landscape. But in this rush they’ve neglected to see a rising tide of vulnerabilities that come hand in hand with the new communications pre-set playbooks.
HOW TO #BUILDBACKBETTER BRANDS
If brands are genuinely committed to pivoting towards a mission based model, not just for recovery, but because of the growing body of evidence that correlates these brands with greater performance, then now’s surely the time to grab the nettle and go for it.
HINDSIGHTIf you’re the one uttering the phrase: “in hindsight, we should have been better/done more/tried harder”, this is for you.
“IT’S A KIND OF POP-UP CONSULTANCY FOR THIS MOMENT. IT FEELS LIKE A UNIQUE SITUATION THAT NEEDS A VERY PARTICULAR KIND OF RESPONSE”
“TEASE OUT THE OPPORTUNITIES, REBUILD VALUE SETS” AND HELP PEOPLE UNDERSTAND “HOW TO ARTICULATE YOUR PURPOSE IN A WAY YOU’VE NEVER DONE BEFORE”