TAKE THE 5-DAY LEADERSHIP SPRINT RESET

THE ALGORITHM TRAP

Brands the world over have succumbed to the algorithm to enable communication with the new, vastly more complex media landscape. But in this rush they’ve neglected to see a rising tide of vulnerabilities that come hand in hand with the new communications pre-set playbooks.

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HOW TO #BUILDBACKBETTER BRANDS 

If brands are genuinely committed to pivoting towards a mission based model, not just for recovery, but because of the growing body of evidence that correlates these brands with greater performance, then now’s surely the time to grab the nettle and go for it.

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HINDSIGHT 
If you’re the one uttering the phrase: “in hindsight, we should have been better/done more/tried harder”, this is for you.


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EXPLORING THE BIG QUESTIONS

Times of change are also the times we ask the most questions. How to interpret everything and how to shape a response. Nicolas and Hanisha answer some of these likely questions.


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“IT’S A KIND OF POP-UP CONSULTANCY FOR THIS MOMENT. IT FEELS LIKE A UNIQUE SITUATION THAT NEEDS A VERY PARTICULAR KIND OF RESPONSE”

 — CAMPAIGN

“TEASE OUT THE OPPORTUNITIES, REBUILD VALUE SETS” AND HELP PEOPLE UNDERSTAND “HOW TO ARTICULATE YOUR PURPOSE IN A WAY YOU’VE NEVER DONE BEFORE”

  —    DESIGN WEEK

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